Foundry Six – Augmented Reality Studio that works with Creative Agencies

Foundry Six – Augmented Reality Studio that works with Creative Agencies


Yeah, I mean a creative agency and clients start reaching out to create some AR can AR content, but I’m not really too familiar with it so far So yeah, I would like to ask you something about AR. What is it? Like what can I expect if people want to have like our content like building it for the creative studio? Yes, right So yeah, we get this question quite often because I think a lot of creative studios are out there they know they have cool artwork and 3d 3d assets and they don’t know how to you know, create either a or a VR experience out of it So the way most studios work with us if they already have 3d art That’s great because when we think about an AI experience We are a full-service studio and so we can go from beginning to end If you have nothing we can help you create that experience but a lot of studios already have an idea and they already have artwork So we always break it down into two sections it’s the 3d artwork and the development and that’s also books down in cost which we’ll probably talk about another episode but when they have the artwork they give it to us then we Import it into unity or if it’s for social media ob spark AR or snap lens Okay, then we take that artwork and then we do the coding from there to make it interactive To make it actually do things and not just place it in an AR space, which is pretty straightforward But most the time you want it to like have some interactions Okay, and would I connect you with a client to or would it just work between the two of us? Oh, yeah, that’s actually a good question So, you know, it really depends on like how comfortable you guys are We’ve worked with some people where and they want us to be a part of the process because a lot of people in the crib site are actually pretty uncomfortable talking about the AR VR and We really like to be a part of the process because we love this stuff Yeah, so if you want like us to help out with the creative ideas, we’re there if You feel more comfortable. Yeah pitching the client directly We also will run ideas amongst ourselves. So let’s say you’re the creative agency There’s a lot of times we’ll have agencies come to us and go is this possible and then we go alright Well, alright, give us the list of all your ideas We go. Alright, you know this one’s possible because face tracking is great But this was not possible because you want to back in the hand and hand tracking is not great So these are like really small details about what’s possible and then we get quite a lot and with a something like AR I’m to be to get into some of the details some things working some things don’t work because the Program behind it can recognize some things and can’t recognize sorts of things and that’s why it works like face It recognizes really well hands. It recognizes very poorly. Ok. Let’s say don’t it again you thanks Gordon. Yeah Yeah, it’s good talking to you

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