Creative Nibble – The ROI of Creativity (S2, E7)

Creative Nibble – The ROI of Creativity (S2, E7)


Here’s something for you to ponder:
What’s the ROI of creativity? I’m Dennis Hodges and this is Creative
Nibble. What value does your organization place on creativity? If you’re someone
like Apple who gave us the iPod, the iPhone, the iPad, Apple TV, and all the
other innovations out there, and whose valuation is the first to reach one
trillion dollars, you give creativity a lot of consideration. And if you’re the
competitors who fell by the wayside, who were market leaders, you should have
given it more consideration. Now, the traditional measurement of ROI is return
on investment but as my buddy DK says, which is very appropriate in this
situation, the true measurement for ROI is what is the risk of ignoring? And
that’s your Creative Nibble. Pause. Think. Create.

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