Case study: Creative content for a 1.44 Billion dollar company

Case study: Creative content for a 1.44 Billion dollar company


– Hi, I’m Alec Miller,
founder of Royals & Rogues. It’d mean a lot to me if you’d check out this case study that we just finished for a $1.44 billion company. However, I don’t want to waste your time. So if you’re not in the
market to better communicate your product’s value to users, then feel free to opt out now. Royals & Rogues has
been working with Zuora for a while now. Creating videos for many of their products as they transition from
a privately-owned company to being publicly traded
and valued at $1.44 billion. Thousands of views and millions in sales. That’s the results that Zuora has seen. Can we take credit for all of it? Of course not. They have an awesome team
that busts their butts to get to where they are. However, we did help. Especially by giving
their team members a voice and a script to use when
selling various products. We also helped
them communicate the value of very complex tech in an engaging way and introduced viewers to solutions they might not have been aware of. Creative content is an art, not a science. But we do get results. And that’s why our
clients keep coming back. So how did we make these
videos for Zuora so successful? First, we started
where we always do, strategy. We talked with their team members, did our research,
and interviewed users. We then defined their
markets, demographics, and specific pain points
that Zuora solves for each. We then dived
deep into their solution, designing the proper language and visuals to effectively yet honestly communicate why their products were gonna make accounting teams smile. All this is delivered as
a blueprint for Zuora, guiding the rest of the project, as well as providing a research script for their sales team. Finally, we execute. Combing through our
collection of dossiers, we hand-picked the best
creatives for the job. We make every piece of creative in-house, including the client
throughout the process. In a matter of weeks, we
have multiple deliverables that are hard, not to love. I’ll give the final word to Angela, the Director of Product Marketing for many of these projects. – There was a moment where
I just like felt like, oh my God I don’t think I’m going to be able to produce the video. And it was mainly when, I think it was like we
barely had any time left. – [Angela] I think it was
like six or seven weeks before the actual conference. Having a video asset to capture the essence of that product that we could market to
and put on our website and send to customers to educate
them and things like that. You know, that’s super important. Well my opinion is essential
in any major product launch. But you’re really good in saying, no, I think I have a solution for you. – [Angela] The video was
the opener for the session. So it was just a really wonderful asset to start off the session
with really high energy. – [Angela] Packed room
for the keynote event. There was standing room
only toward the back. The music and the beats were really effective with that. – [Angela] Each of the
customer testimonials were really on point. All the animations and the sub titles was all really effective. And the way you stitched together each sound bite to sort
of build the story. Take the customer through the journey about paying to solving the problem to reaching a resolution which is what it’s like after the resolution. The way you kind of took those assets and put it together in
you animated setting. It really completely changed
the production value. – [Angela] It all turns out so so well. You’ve just been a fantastic partner to me the past three years or four years. You know I’m always so grateful. You are always one step ahead of me. And you know, these are the things that, any project manager, or product marketer or whatever, that has been in my shoes for a long time. Just like how thorough you
are in your client service. You know, high touch client service that you pre-empt that other folks might not because they either they don’t have that level of experience or execute that passion to go that extra mile for your customers. So unlike some of the other video production companies, that I’ve worked with, you know, we’ve never had surprises, I’ve never a moment where, it’s a night before the keynote and I’m like, oh my God this just bloody sucks. But I guess I’m just going to have to roll with it tomorrow because
I have no choice you know. That I think just that
piece of mind has been, you know I can’t assign
a dollar value to it. It’s been really valuable to us. – So if you want similar results, give us a call and get
treated like royalty with your own team of Rogues.

One thought on “Case study: Creative content for a 1.44 Billion dollar company

  1. Wow~ This is such a powerful case study. So great to hear the feedback from your Client. Well done!!

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